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Bio
Lisa began her
career as a news reporter and jazz music announcer at WLSU, an
NPR-affiliate station at WU-La Crosse. After graduation, she
took a job in commercial radio as the morning show news sidekick
at WISQ. They fired her for taking a vacation during a ratings
period. Next she worked as a news reporter and music announcer
at WCOW, nick-named Cow Country, in Sparta.
In 1987, she
moved to Madison and became a news reporter at Q106. Nothing
full-time was available, so Lisa sought a job outside of radio.
She took a position as the office manager at WIBU, the new polka
station. The first day, while cleaning dead flies (not files,
flies) out of the studio, her new boss told her she was
going on the air, temporarily. It lasted three + years, and she
eventually became operations manager. Lee Harris, the GM, encouraged
creativity, and it was like working in old-time radio. One promotion
launched the listener's top ten favorite polkas to the moon.
A fake "live" dance with Uncle Ozzie every Saturday
night always brought wayward old folks looking for the Polka
Palace. WIBU sold polka music, polka t-shirts and Polka-Cola.
Lisa escorted a group of listeners to Germany and they went to
Oktoberfest!
In addition to
voicing commercials every day in radio and TV, Lisa worked on
some fun projects over the years... She sang backup vocals on
Rocky Rococo's "Kitchen Licks" album. She voiced answering
machine on-hold messages for a bowling alley. She acted in television
commercials. Pat McCurdy wrote a song for a comedy club and Lisa
recorded him and produced a jingle. Before one station could
afford professional jingles, she arranged and recorded a bunch
of classic Christmas music into :30 music beds.
After the polka
station, Lisa was hired in Madison as the traffic & continuity
director at WIBA-FM, and for extra dough pulled weekend shifts
on WMAD, Lite 96 and WIBA-AM. Her favorite job at the Clear Channel
group was the afternoon master control gig - recording, mixing
and editing commercials. And the best part of working there was
the free concert and sports tickets.
Her musical background
paid off when she was hired to create music for the Horicon Marsh.
She took actual recordings of birds and wove them into music
for PSAs that aired on radio stations throughout the state of
Wisconsin. Lisa composed and produced the music, and played most
of the instruments.
In order to make
more income, Lisa decided to explore the marketing side of media.
She was the WMAD business manager, then sales office manager
for six stations in the Clear Channel group. Lisa left radio
for cable TV advertising. After a few years, she was promoted
to regional marketing manager representing over 100 salespersons
in two states. She developed an internal web site and provided
materials and information to Charter Media ad sales divisions
throughout the country.
Because she loves
public radio, she volunteered at WORT-FM in Madison and helped
develop a marketing plan for the listener-sponsored community
station.
Lisa currently
lives in Sheboygan with her husband John, near Lake Michigan.
She continues to record voiceovers and has her own business,
Lehmann Photo Art & Design.
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